The benefits of updating your corporate headshot every year

A current corporate headshot is often the first impression that you make on potential employers, clients, and collaborators. Updating your headshot every year allows you to show the most current version of yourself and your brand. 

People and businesses evolve organically over time, and a headshot from several years ago may not accurately reflect your current self and brand. A current headshot can be used to promote your brand and show the growth and expansion you have experienced, opening the door for networking opportunities that may have otherwise been overlooked

Updating your headshot each year on LinkedIn ensures that your professional online presence is current and accurate.  A headshot that reflects your brand as it currently is makes your profile more interesting and visible to potential employers or clients.

A lifestyle headshot can also be used on social media to create a professional presence in a more casual environment. For businesses reliant on social media, a professional lifestyle shot highlights your brand and your personality, creating an interesting dynamic between personal and professional.

Whatever your professional life entails, updating your corporate headshot every year ensures that your brand, personality, and professionalism are accurately represented.

I'm thinking of updating my corporate headshot, what are the options?

A corporate headshot is often the first impression of you that potential clients, business associates or employers receive, and can be a small snapshot of your personality and professionalism. There are several different options to choose from when deciding to update your headshot.

The classic option is a studio-lit headshot on a neutral backdrop. There is no need to come into a studio as the setup and shoot is done on-site, in an office or conference room. The background is tailored to your specifications - knock out white so that you may superimpose the image on any background afterwards, a neutral gray or even a color to match your companies branding/style guides.

An indoor portrait can also be taken using the space around you as a backdrop. Whether you are in the space in which you work or a lobby/common area, this option gives you a dynamic, interesting background that has a more “modern lifestyle” look and gives context to what type of business/practice/industry you are in.

You may also choose to go with more of a “natural look” and have your headshot taken outdoors with either studio or natural lighting. These portraits can be created anywhere outside andcan result in a soft, clean, bright, and totally natural image giving the viewer a sense of “location”.

Headshots allow you to express your personality without words, and the option you choose is totally customizable based on what you wish to communicate to others.

Why it’s a good investment to hire a professional photographer to photograph your Airbnb / VRBO rental property

The vacation rental market is saturated with options. Guests can opt to stay in a traditional hotel, but privately owned residences on sites like Airbnb, VRBO and Tentrr are becoming increasingly popular. With so many options out there, it is important for individual listings to stand out amongst pages of properties.

Hiring a professional photographer to photograph your Airbnb or VRBO rental is an investment that will guarantee that your property stands out from the others. A professional photographer knows what to highlight about the property to make it look appealing to potential guests. Professional photos that show a clean, well-maintained space can increase the likelihood that guests will choose your rental over the other listings they see, and allow you to rent the space for more money than the competition.

Investing in professional photographs also shows potential guests that management is proactive in the upkeep and maintenance of the space. Professional photos imply trustworthiness that is often lacking from the many listings on Airbnb or VRBO. With so many options and so much information to take in, it is important that guests feel that they can trust the person or property management company from whom they are renting. Guests truly take a leap of faith when deciding where to stay, so trust can often be a key factor in the decision-making process.

 By choosing to hire a professional photographer, you are showing potential guests that you take pride in your business and your property. Photos are the initial overview that your guests will get of both you and the property, and a professional image guarantees that your first impression will be a positive one.