Why hire a professional photographer to cover your event?

Anyone can take a picture, but it takes experience to create a quality photo. Hiring a professional photographer for your corporate event ensures that you will have images to look back on that capture the integrity of the event. A professional photographer will provide you with quality photos showcasing the energy and excitement of the event, communicating your success through images.  

Hiring a reliable professional removes some of the burden from planning an event, leaving the host room to focus on other important details. A professional photographer will focus on capturing important moments and memories, allowing the guests and hosts to focus on the present moment.

A professional photographer’s experience with lighting, image composition, and a wide variety of settings will often result in impactful photos that paint the event in a positive light. Their knowledge of different styles allows them to determine the best way to capture your event.

A professional photographer also has experience incorporating branding into their images. A photo combining logos, signs, or t-shirts with a meaningful moment creates an image that positively reflects on the company’s brand. This can be effective for future event promotion and gaining new sponsorships.

Overall, hiring a professional photographer provides you with the knowledge and comfort that your needs will be prioritized and met, and the results will be a portfolio of images that can be used for years to come.

The top 5 things I look to capture while photographing your event

A successful photo is an amalgam of small details. The top five elements that I look to capture when photographing an event are: a story, emotion, energy, a connection between attendees, and the branding of the event.

Aside from capturing the overall story behind the occasion, I look for smaller stories within the event. These can come in the form of a moment between attendees, the look of excitement on the host’s face when they know they have created something successful, or a behind the scenes view of the event space before the guests have arrived. Telling a story through an image leaves the viewer with a sense of both familiarity and curiosity about the event. 

A photo can convey the emotions of the event in ways that words cannot. A corporate event may not seem like the most likely avenue for a moving photo, but capturing an image of smiling guests or a contemplative moment of silence can touch a part of the viewer that may not have otherwise been reached. At the same time, I also look to capture the energy of the event, whether through a fun photo showing a rowdy employee party, or a more serious image of a corporate meeting.

Capturing a moment of connection between attendees humanizes the event, adding to the emotion and showing the viewer something other than the formal side of the occasion. Events are about human connection, so showing the viewer a meaningful moment amongst guests can make them feel like they were there in person.

I also look to capture images that can be used in branding for future events. Photos that clearly show who is hosting and sponsoring the event, and communicate the event’s success, can be used in marketing materials in the future to attract guests and additional sponsors.

Capturing all of these elements together creates an impactful image which can be used to look back and remember past events, while also looking forward to promote events in the future.

How high-quality photos from your corporate event can drive next year’s attendance

Have you ever looked at photos from and event you missed and wished you had been there? The impassioned speakers, captivated audience, and energetic interactions draw you in, until it becomes a guarantee that you will be attending the next one.

 High quality photos can make the viewer feel like they were at the event.  Capturing photos from the attendees’ perspective tells a story - the purpose, value, and reward can all be communicated through a simple image, generating excitement in the viewer and cultivating a desire for participation. Impactful images also reflect positively on the persons or organization hosting the event, creating a buzz around the parties involved, and cultivating excitement around future collaborations.  

 Capturing a fun, purposeful moment can also attract sponsors for future events. A photo that clearly communicates the message of an event helps sponsors determine if the purpose behind the event is in alignment with their own beliefs and goals. This also opens up opportunities for networking between the hosts, sponsors, and attendees who are all working toward a common objective.

 Photos can highlight the success of a past event, while paving the way for even more successful events in the future. Attendees and sponsors alike can see the value of an event and organization through quality images, encouraging them to make the transition from “viewer” to “participant”.